January 17, 2005

Management Sciences: Maruyama’s (1978) notion of the casstete response

Tags: — 2:20pm

Here is an interesting tidbit I’ll quote from some assigned reading for my MSci 311 - Organization Design and Technology class.

Maruyama’s (1978) notion of the cassette response. As individuals learn the organizational culture they learn which responses are appropriate for various circumstances. These responses are stored away, as on tape cassettes, and as the questions are asked, individuals merely select a “cassette” that seems appropriate, plug it into their brain, and an answer comes forward. Assuming that this answer has anything to do with the real reasons for behavior is probably a mistake. So once again, my arument seems to be that unless you take the time to really know the people you are dealing with, or whose behavior you are trying to model, the data for your model will be based on fiction.

This is something I have definitetly seen on some of my co-op terms.

Found via my MSci 311 class, in the reading for the first tutorial entitled “Give the Kid a Number” (pdf).

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